TRI 11 new wet suit partner

For the next four years, the young triathlon brand TRI11 from Hamburg will be the exclusive swim course partner for Challenge Germany with its two Challenge Roth and Challenge Kraichgau events. In addition, for the next three years, TRI11 will also sponsor three further Challenge Family events – Challenge Walchsee Kaiserwinkl in Austria and KMD Challenge Aarhus and KMD Challenge Copenhagen in Denmark.

Athletes appreciate TRI11 for its innovative direct marketing concept for wetsuits and triathlon products with excellent value for money. The direct contact with customers enables the company to ensure a high degree of service quality. One of their special offers is for example that athletes can test wetsuits at home free of charge, before they decide to buy them. Another advantage of TRI11 is their close relation to the market and a precise knowledge of customer requirements.

This results from the fact that the young brand has active and former triathletes among its staff, who know exactly what their fellow athletes want and need. René Göhler, former triathlon pro, is the marketing manager of the company. In regards the close co-operation with the Challenge Family world series he says: “The high quality of the Challenge competitions is the ultimate triathlon experience for me. Our athletes are enthusiastic about the professional organization of the events and about the very special “Challenge feeling”.

The professional attitude of the Challenge Family, together with the warm-hearted atmosphere of the Challenge races is a perfect match for our company philosophy and the quality of our products. Two strong partners have come together to break new ground”.

As of 2012, TRI11 will not only make a visual appearance at the five European Challenge Family races.

There will also be a Challenge wetsuit that has been specially designed for the events. The two new partners will offer the special edition of the new TRI11 model with the Challenge logo to all Challenge starters and fans at a very competitive price point.

Felix Walchshöfer, CEO of the Challenge Family with its 12 races around the world, is also pleased to announce the co-operation with a strong new partner. “We have been working with TRI11 very successfully for some time now in many of our races. So I am absolutely sure that the chemistry is right between us. The high quality of both of our trademarks and our common passion for triathlon create a strong bond. I am proud to enter into this long-term partnership”.